1. thedailywhat: McBacklash of the Day: McDonald’s this week become the latest fast-food giant to learn an important lesson about trying to force a Twitter hashtag meme based on a marketing campaign. That lesson? Don’t. You’d think Wendy’s failed attempt to make #HeresTheBeef happen would have prevented McDonald’s from making the same mistake with #McDStories, but you’d think wrong. After Mickey D’s official Twitter feed tweeted an self-congratulatory quote attributed to a “McD potato supplier” (since deleted) along with the hashtag #McDStories, it didn’t take long for Twitter users to turn the trend-forcing on its face and offer up their own, less flattering “McD Stories.” #McDStories quickly became a gushing stream of badvertising. Until this morning, that is — when it turned into a gushing stream of news stories about how badly McDonald’s failed. [dailydot / @natebramble.]

    thedailywhat:

    McBacklash of the Day: McDonald’s this week become the latest fast-food giant to learn an important lesson about trying to force a Twitter hashtag meme based on a marketing campaign.

    That lesson? Don’t.

    You’d think Wendy’s failed attempt to make #HeresTheBeef happen would have prevented McDonald’s from making the same mistake with #McDStories, but you’d think wrong.

    After Mickey D’s official Twitter feed tweeted an self-congratulatory quote attributed to a “McD potato supplier” (since deleted) along with the hashtag #McDStories, it didn’t take long for Twitter users to turn the trend-forcing on its face and offer up their own, less flattering “McD Stories.”

    #McDStories quickly became a gushing stream of badvertising. Until this morning, that is — when it turned into a gushing stream of news stories about how badly McDonald’s failed.

    [dailydot / @natebramble.]

    1 month ago  /  729 notes  /  Source: thedailywhat

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      McBacklash of the Day: McDonald’s this week become the latest fast-food giant to learn an important lesson about trying...
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      McDonalds fail. Twitter win.
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      OH FOR FUCK’S SAKES DIABETES AND FAT THEY ARE TWO DIFFERENT THINGS DO NOT CONFLATE THEM IT IS LARGELY GENETIC STOP BEING...
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      oh sweet schadenfreude :/
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      hahahahahahahaha